The hashish business has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal fingers.
With a background in renewable power, Mark Bonner brings a novel perspective to the hashish business. He noticed the potential for a extra streamlined, environment friendly and safe method and got down to create it — a metaverse referred to as Cannaland. It’s the world’s first hashish platform powered by blockchain expertise, and Mark Bonner is on the forefront of the business, main the cost for a extra unified, sustainable future.
Given his intensive expertise, our crew at Cointelegraph felt it was solely becoming to sit down down with Mark Bonner to debate his imaginative and prescient for the business and the way the metaverse performs a job in it.
Cointelegraph: With all of the discuss of the metaverse and what it may possibly do, many critics assume that the digital realm is just for lovers. Would you agree they’re the principle goal market, or who would you counsel can profit from the metaverse?
Mark Bonner: The metaverse is offering the platform that can enable pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and just about enhanced worlds evolve.
In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all elements of the hashish business, or a canna-curious shopper who needs to be taught extra however finds navigating the dispensary setting a bit nerve-wracking, a metaverse panorama could be designed to offer an immersive expertise for not solely lovers and shoppers, however a common B2B group as properly.
CT: What worth do you see an immersive expertise bringing to each your business and the world at giant?
MB: In essence, the evolution of 2D Web2 at the moment to the Web3 3D immersive expertise of tomorrow will rework and outline how we work together, transact, function and finally develop into productive in a digital setting that can in some ways transcend our bodily world’s Web2 capabilities at the moment.
CT: What verticals do you see the metaverse having an affect on?
MB: The metaverse is a strong software that may tackle a variety of verticals. One instance of that is within the realm of branding and promoting. By utilizing a metaverse platform, companies can create a 360-degree immersive expertise for shoppers. This permits them to work together with companies, companies and merchandise in a extra partaking, interactive approach. This may be particularly useful for B2B and business-to-consumer (B2C) firms trying to join with their viewers in new, modern methods.
One other vertical that may be addressed by the metaverse is the true property business. By using digital land and property gross sales, shoppers should purchase and lease property in a digital setting. Moreover, digital options reminiscent of buying malls, shop-in-shop ideas and architectural options could be created to reinforce this expertise. These options open up a world of prospects for builders and actual property firms to create new, thrilling initiatives that may be loved by shoppers in a digital world.
CT: Are you able to present a real-world use case to reveal how these verticals could also be utilized?
MB: Hashish carried unfavorable penalties for anybody rising, promoting and distributing the product.
That is the place I stumbled upon a real-world answer to a real-world downside. What if I may create an area the place you would promote, make it doable to transact (with a local token) for a cannabis-related product and ship it, multi function place? This was extraordinary within the hashish group.
CT: What’s your imaginative and prescient for the hashish business?
MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising, manufacturing and merchandising with an modern blockchain fee system. Doubtlessly unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the flexibility to scale and monetize their manufacturers whereas straight addressing the prevailing gaps within the hashish business.
Cannaland revolutionizes the worldwide hashish business by connecting each aspect of the hashish and hemp communities in a digital good metropolis.
CT: What can customers anticipate from the world’s first cannabis-themed metaverse?
MB: Surrounding the patron with companies, companies, merchandise and different interesting digital way of life gadgets, the metaverse encourages participation and transactions. The Cannaland platform gives digital land and property gross sales, together with buying and leasing property, and the creation of buying malls and shop-in-shop choices, whereas additionally offering digital architectural options for shoppers. It has a cell app for the simple buy/lease of land and its native token, in addition to a sport app that enables customers to “play-to-earn” and “play-to-learn.”
Training is one other key focus for Cannaland, which gives Cannalearn, an area for collaboration with greater academic services, universities, medical doctors and researchers to check, publish and retailer related details about hashish. They hope to teach governments, authorities and universities about hashish and the business, relatively than punish those that partake in it.
When it comes to leisure, Cannaland gives a wide range of choices reminiscent of music live shows, sports activities occasions, consumption lounges, edible occasions, interactive motion pictures, storytelling and socializing within the metaverse. It additionally gives metaverse tourism, with Cannaland digital actuality hashish cities turning into vacationer locations within the metaverse. This consists of well-known hashish landmarks reminiscent of Freetown Christiania in Denmark, Netherlands’ greatest espresso outlets, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.
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